𝙐𝙋𝙎𝙆𝙄𝙇𝙇 𝙁𝙊𝙍 𝙈𝙔 𝙉𝙀𝙓𝙏 𝘼𝘿𝙑𝙀𝙉𝙏𝙐𝙍𝙀

Time for an upskill for my next adventure after years of working in the industry. Long ago I have already planning to take a course related to Digital Marketing. I have always had a passion on build up a brand and image.

Finally, enroll in 5 Full Days for CDMS, Certified Digital Marketing Specialist. A digital badge is given to those who passed the exam.

What impressed me the most throughout the whole course is…

VALUE PROPOSITION

A Company/Product needs to find the Primary reason WHY people should engage with you. When something is irrelevant to them, they will ignore it no matter how good the product or best deal offering.

What In It For Me. This is also important to get engagement from your customers.

𝗦𝗘𝗚𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

Segmentation of your customers into smaller groups based on 5 types of segmentation. With this, you may be able to be more specific and more relevant to your target market.

𝘼𝙒𝘼𝙍𝙀𝙉𝙀𝙎𝙎 𝙎𝙋𝙀𝘾𝙏𝙍𝙐𝙈 & 𝙅𝙊𝙐𝙍𝙉𝙀𝙔 𝙊𝙁 𝙋𝙐𝙍𝘾𝙃𝘼𝙎𝙀

When keep talking about how good is your product and service, if someone has a lesser interest in it, you just do not make anything from it. A Marketer, we need to know when and what to feed in info to the target market. No matter how good is your deal is, if someone has no intention and does not know about you, you don’t make them purchase it. Knowing the journey of the purchase, we are guiding people from no intention to having the intention to buy and make the action to purchase. Always “empathy” your customer.

Before any marketing plans are in place, we need to think of the above values mentioned for us to maximize the spending budget. As my coach told us that only 5% of people in the market are keen and have the intention to buy a product. There are thousands of products out there to target this 5% of the market. What’s making you different and stand out from others? This is the important question that we must think of. And why not start target the 95% of the market by educating, entertaining and empowering them.

After 5 days of theory input, I need to do a summary on my own and practice all these by running some campaigns to get hands-on experience in digital marketing. First, I need to refresh all my theory during these 5 days and pick up the important points then start Case Studies on my friend’s SME’s businesses.

Do Not Stand Still There. Time To Upskill For Yourself.