BRAND IMAGE, IMPORTANT?

Is Brand Image important? Right after the pandemic, a lot of companies are started to build a brand image and marketing plans.

There are also a lot of companies that started to jump into Digital Marketing to expand or to get their market share back. However, what is exactly about Brand Image and Marketing Plans here?

I may not be the expert to judge what is right or wrong. Through my years of experiences in my career, I see the patterns and the importance to invest in this no matter what industry you are in. However, companies are thinking to invest into this and get immediate results from it. You may spent thousand or million of Marketing funds to build your company brand and image. And the only thing is you never make your internal staff feel the same.

BRAND IMAGE is started from within, internally from my point of view. Your team’s got to be proud of what the company is doing and by feeling proud, you will start talking to your friends or people around. When money is spent on those platforms in promoting the brand, Customers Service is another area to focus on. You may spend millions of dollars to advertise and get people to come and try or buy your services but when customers are giving feedback, and it does not handle it well, what you are spending is back to the square. Unless your business does not require any repeat customers.

Same goes to me as a person.

I do need to build a Brand Image of myself. People know me by the image and the personality that I presented. Everyone should have their quick 30 seconds introduction to make a big impact to others.